B2B SEO services
B2B SEO does more than drive traffic to your website. It also attracts high-intent leads that are ready to make connections with service providers.
Many companies make the mistake of applying B2C SEO methods to B2B customers, only to find that it doesn’t work.
B2B customers deserve unique experiences tailored to their needs and stage in the customer journey.
BlueTree’s B2B experts turn ordinary content marketing strategies into revenue-generating machines.
Create backlink-worthy content
Backlinks are the bread and butter of B2B SEO. Without backlinks that mention your brand on other company websites, B2B businesses are unlikely to receive the kind of attention they deserve.
Great content on its own isn’t worth much. Since search engines rank results based on authority, B2B brands need strategies that are engaging and worthy of backlinks across hundreds of websites.
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See our pricingBuilt for B2B customers
Not all SEO is created equal. Companies that attempt to use the same strategies for both types of customers quickly find that driving B2B traffic to their web pages requires a little more finesse. Content optimized for B2C customers isn’t going to have the same effect on B2B customers.
BlueTree specializes in B2B SEO that drives organic traffic to your web pages through advanced keyword research and unique content geared towards your buyer personas.
How it works?
01
Planning
Our B2B SEO experts thoroughly research your content and perform an SEO audit to craft a custom strategy for your unique customers.
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What is B2B SEO?
B2B SEO is similar to traditional approaches to SEO but with a twist. B2B SEO is a digital marketing strategy focused on optimizing web content to rank highly in search results, specifically for B2B customers.
Many tactics go into creating an effective B2B SEO strategy, including creating engaging content, developing a linking strategy that reflects a visitor's stage in the customer journey, and ranking highly in Google search.
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Since most B2B experiences begin with an online search, B2B SEO is a powerful tool that can improve an organization's reach and generate quality leads. Here’s how it works:
Profitable keywords
B2B SEO is about finding the most profitable keywords and using them to increase organic traffic that is highly qualified for your products and services. Instead of using terms that attract attention from all over the web, B2B businesses use terms that attract a specific type of traffic.
Profitable keywords for B2B include multiple search terms about specific products, services, and issues buyers might search for. Creating content that converts B2B customers begins with keyword research to earn the highest profit.
Successful on and off-page SEO
Search engines value content from trustworthy websites that have established authority on a certain topic. There are many ways to enhance SEO through technical, on-page, and off-page SEO. Technical SEO helps make your website easy to use and navigate, but on and off-page SEO are what connects you to businesses through organic search.
In addition to an internal linking strategy that directs customers to the right pieces of content depending on their stage in the buyers’ journey, B2B SEO also involves developing a backlinking strategy. Backlinks attract referral traffic from other websites where your site is mentioned and let search engines know that your content comes from a reliable source.
Effective content creation
Creating quality content is crucial to any SEO strategy, but it’s especially important for B2B SEO. Each piece of content plays a major role in the customer journey of your target customers.
B2B content creation should focus on relevant news, educating customers, and answering specific questions about your products and services. While sales pitches work for B2C customers, B2B customers require more than gimmicks and slogans to make an informed decision. They need effective content that puts your brand top of mind when certain topics are involved.
Growth via organic search
B2B organizations sometimes experience periods of high growth followed by periods of low growth or high turnover. To keep audiences engaged, B2B companies use SEO to maintain their levels of growth and keep ranking at the top of search results. Organic search with highly-qualified keywords specific to your business and what you sell is crucial for capturing high-intent users looking for business solutions and alternatives.
Benefits of B2B SEO services
Here is why hundreds of B2B brands are choosing B2B SEO services to improve organic traffic and increase brand awareness:
01
Work with B2B experts
B2B companies are experts in their field. Do you know what they’re not experts at? SEO.
That’s the number one reason why B2B brands decide to work with B2B SEO experts who know how to communicate with B2B customers and create optimized content for organic search.
Plus, B2B SEO services are often less expensive than hiring freelancers or permanent staff to organize and develop a B2B SEO strategy.
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02
Customized content
B2B customers are looking for knowledgeable content that provides them with insights they can use. B2B SEO experts are skilled in creating content that drives B2B traffic and positions brands as an authority in their industry.
Better content means better leads. To engage and develop lasting relationships with B2B customers, companies need to create relevant, timely, shareable, and informative content.
03
Enhanced ROI
B2C conversion rates are normally less than B2Bs. Why? It’s all about driving the right kind of traffic to your website. Traditional SEO keywords are short terms that are highly searched. This is a good approach for most B2C organizations, but it doesn’t work well in the B2B space.
B2B customers are what we call “high-intent buyers,” which means they are searching for specific terms with the intent to buy. Using the right keywords throughout high-quality content can significantly enhance your company's ROI.
04
Improved digital traffic
Digital marketing is all about building relationships with customers. B2B SEO speaks to the unique needs of B2B customers by crafting content with meaningful insights, engaging news, and ranking for long-tail keywords that indicate a high-intent search.
While traditional approaches to SEO are usually aimed at increasing digital traffic, B2B SEO is about improving the quality of traffic so that you can build lasting relationships with other organizations.
05
Rank higher and improve brand reputation
Building and maintaining a solid brand reputation is key to ranking higher in search results. The practices involved with B2B SEO help develop a brand reputation recognized by Google, your customers, and visitors around the web.
FAQs
The sales funnel for B2B customers is far more complex than for B2C customers. Plus, B2C keywords are geared toward driving traffic, whereas B2B keywords are geared toward high-intent searches to improve the quality of traffic and generate more qualified leads.
On-page SEO is about optimizing content with keywords, meta descriptions, title tags, and alt text, and including keywords in well-written content relevant to your audience and your brand.
Off-page SEO is about driving referral traffic via backlinks from other websites across the web.
Technical SEO is about optimizing your website, including UX, navigation, responsive design, and load speed.
All three branches of SEO are crucial to developing a great B2B SEO strategy. One without the others will not be effective; you have to have all three to run a successful B2B business online.
Creating an effective B2B SEO strategy starts with understanding what audiences are most interested in, the lifestyle, and other products similar to your brand. Then, you can create buyer personas that represent your ideal customers. Next, conduct keyword research to discover what each buyer persona is searching for and how they phrase their search terms.
B2B SEO also involves optimizing your website to be easy to use and pleasing to your customers. It would help if you were sure to incorporate killer content as a part of your SEO strategy. Content should be thoughtful, engaging, and on subjects your buyer personas are interested in.
Finally, for a B2B SEO strategy to be effective, companies need to have a backlinking strategy to show industry leaders and search engines that they are the authority in a certain sector.
Using low-volume keywords is a great way to drive high-intent traffic to your web pages. Users searching for low-volume keywords that are highly specific and longer indicate that they are more ready to purchase than someone who is still in the discovery phase of their journey.
Low-volume keywords enhance B2B SEO efforts by capturing traffic with high intent to buy, increasing conversions and your content marketing ROI.
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